Digital Media and Society BA
This course is unique in offering you the opportunity to develop a broad understanding of the relationship between digital media and society from a social science perspective. You will use innovative digital methods to research digital media in society, and learn to make digital media products that focus on the needs of the user.
-
A Levels
AAB -
UCAS code
L391 -
Duration
3 years -
Start date
September
- Course fee
- Funding available
- Optional placement year
- Study abroad
Explore this course:
Course description
Why study this course?
Explore real-world issues in the constantly evolving field of digital media from the experts. Engage with the latest research and research methods to understand how the digital world is impacting society today.
This degree is flexible, offering you the opportunity to specialise in journalism or marketing and consumer society.
Our academics use their research to inform new and upcoming policy. For example, the research of world expert on ageing, Dr Liam Foster, has been referenced by political parties and international bodies. And Dr Ysabel Gerrard's research into how young people use and experience social media is involved in a groundbreaking new policy change for Instagram.
Put your learning into practice through digital work placement opportunities and dedicated employability workshops and events covering a wide range of industries.

Explore the ever-growing role digital media plays in shaping society across an increasingly connected world.
By studying this degree, you’ll gain a deeper understanding of how social media influences our world, what happens to the information we share online, and technical, social and ethical considerations for digital design.
You’ll also build practical skills through the creation of digital media products, from websites to animations, focusing on user needs and outcomes.
With modules covering topics from data-driven storytelling to news analysis, you’ll delve into the power of digital media to shape public opinion and learn how to build compelling narratives from data within your research.
As you progress through your degree, you’ll specialise further in areas of your choice, such as health, protest and social change, or societal inequalities.
In your third year, you’ll draw on a strong conceptual and practical basis to apply your skills through the dissertation project, and have the opportunity to see theory in a live context with digital media work placements.
Throughout your degree, you'll have the opportunity to select modules from other schools in the Faculty of Social Science, allowing you to theme your study of digital media in relation to other key fields. We offer two themed routes: Marketing and Consumer Society, and Journalism, Media and Communication.
Modules
Themed routes
As well as the wide range of core and optional modules available to you, we've highlighted the particular modules that we recommend choosing if you want to pursue one of our two themed routes:
- Journalism, Media and Communication
- Marketing and Consumer Society.
These modules are available to all students. They are also only a recommendation to those looking to theme their studies - not a requirement.
UCAS code: L391
Years: 2026
Core modules:
- Data Visualisation: Coding and Design
-
This module consists of three key elements. The first is principles of good graphic design, combined with how graphical representations of data can be used to lie and mislead. The second is learning how to make a wide range of graphs, maps, and figures, for different audiences using a modern and powerful programming language. The third is interpreting visual representations of data, whether from other sources or by students on the module themselves, and using them to answer substantive research questions. This is a hands-on module that allows students to create, understand, and apply data visualisations in the context of social science research. Learners will develop fundamental coding, graphic design, and data literacy skills in parallel during the module, and apply these to real-world data visualisation scenarios.
20 credits - Digital Media and Society I: Core Concepts
-
Students taking this introductory module will be introduced to core concepts, issues, and debates about the production, use and social impacts of digital media and information technologies in society. Students will learn to develop an understanding of the core theoretical and conceptual approaches to understanding digital media and its impacts on society. Students will also be taught fundamental applied skills in digital media content production, design, and distribution, and will apply these skills in coursework.
20 credits - Introduction to Media and Communication
-
This module provides students with an introduction to the complex, dynamic, and fascinating relationship between the media and our contemporary society. It will take students back to some of the earliest academic media theories, later arriving at discussions of cutting-edge communication-related debates. The module covers a wide range of topics, including:
20 credits
Media ownershipAudience studiesMedia and democracy'Effects' of media and human behavioursCelebrity and influencer culturesSocial media governance
The module will enable students to reflect on taken-for-granted assumptions about the media / society relationship. Students will apply this knowledge to case studies and examples of contemporary media forms, content and institutions, and in doing so they will develop media literacy skills.
This module aims to:A1: Introduce students to the relationship between media and societyA2: Explore and reflect on the strengths and limitations of core sociological theories relating to media in societyA3: Explore a range of empirical media in society case studiesA4: Introduce students to the forces that influence media production and consumptionA5: Introduce students to the role of the media in contemporary social and cultural lifeA6: Assist in the development of independent research and writing skills. - Introduction to Digital Methods Research
-
This unit introduces students to methods for carrying out research, sometimes referred to digital methods. It provides hands-on practical opportunities to try out in practice. Digital methods are techniques for researching digital cultures and content. Students will explore online surveys and interviews, or virtual ethnography. They will use new methods devised especially for researching digital content like: social media content, likes and shares; blog posts and comments; hyperlinks; search engine results. Students on this module will learn about the tools, techniques and processes of digital methods, and they will be introduced to the ethical questions that they raise.
20 credits
- Digital Media and Society II: Contemporary Issues
-
In this module, students will build upon the learning developed in Digital Media and Society I: Core Concepts.Students will apply the theories and concepts acquired in the prerequisite module to emerging issues, debates, and social concerns, with a focus on the impact that digital systems and AI technologies have on a range of areas, including (but not limited to) wellbeing, the environment, and various industries. Students will implement the technical skills acquired in the prerequisite module in a content management system, learning how to create and customise a range of digital content formats, including AI-generated material. Students will also engage with each others' work in a constructive and industry-relevant fashion.
20 credits
Optional modules:
- Understanding and challenging inequality: Sociological and policy debate
-
Social inequalities and social divisions are fundamental challenges and complex problems in modern societies. This module aims to develop your understanding of societal inequalities and divisions, and of societal debates and actions to challenge and transform societal discourses, relations and structures that underpin social inequalities and divisions. Drawing on multidisciplinary sociological and social policy perspectives and debates, the module will develop your understanding of the complexity of contemporary inequalities and divisions, and the range of political and collective actions required and pursued to address these. You will engage with theoretical, research and policy perspectives about the ways in which the distribution of resources, status, opportunities and life chances in society is associated with economic, social, political and cultural dimensions of inequality and division. You will learn about the ways in which collective actions, transformative social policies and societal activism seek to challenge these dimensions of inequality and division.Ìý
20 credits
Three key themes will guide your module learning: inequality, justice and injustice; inclusion and exclusion; and local and global relationships. Engaging with these themes, the module will explore a range of sociological, political and social policy issues with module delivery tailored each year to the School's/Department's research expertise providing students with cutting edge learning based on the module team's specialist and current research and policy fields. Each year the module will explore several substantive topics and issues including, for instance, social welfare and social justice; childhood, family life, care and intergenerational relations; migration and transnational relations; crime and criminalisation; the digital world and risks; and decolonisation and neo-colonialism. The module builds on the Semester 1 Part 1 Social Inequalities and Division module to develop students' understandings of the causes, nature and extent of inequalities and divisions in contemporary society; and debates and actions concerned to promote equality, justice and inclusion. - Theories of Society
-
This module aims for in-depth investigations of decisive advances in sociology's theoretical inquiry into social relations, conditions, and processes. You will receive guidance in interpreting key concepts and ideas in a range of different contributions to social theory and in analysing the configurations of those concepts and ideas.
20 credits
Ìý
The module will support you in developing the skills to engage closely with complex primary socio-theoretical writings in order to understand, reconstruct, and articulate their essential logical steps and arguments. Moreover, the module seeks to encourage and facilitate critical assessments and discussions of the successes and limitations of different socio-theoretical works. It aims to foster a comparative perspective on the similarities and differences between the theories of society under inspection.
Ìý
The module will enable you to recognise social theory's potential to help make sense of persistent problems and challenges posed by social relations and conditions as well as to help envisage ways of addressing those problems and transforming the social world.
Ìý
A series of lectures will set out and scrutinises the conceptual configurations, inferences, and arguments presented in socio-theoretical writings. The corresponding series of seminars will provide an environment for you and your fellow students to collaborate in in-depth interpretations, analyses, and critical discussions of the course content and in honing your skills to reconstruct and compare a variety of socio-theoretical arguments - Sociology of hope, community and social justice
-
This module aims to introduce and develop students' understanding of the concepts of hope, community and social justice and their related theoretical contexts, challenges and debates.Ìý
20 credits
Drawing on multidisciplinary sociological and social policy perspectives and debates, the module will develop students' knowledge and critical understanding of the concepts of hope, community and social justice and the range of historical and contemporary political and collective actions that have been shaped by transformative approaches and/or pursued these 'better world' ambitions.Ìý
The module will adopt a thematic approach to facilitate students' understanding of what hope, community and social justice mean and how these have been defined as well as ensuring students have familiarity and confidence in navigating the theoretical approaches, empirical studies and substantive 'real world' case studies/topic areas associated with these thematic categories. - Making Sense of Education: Facts, Fiction and Data
-
Politics, practices and media discourses related to Education, frequently invoke 'evidence' or statistical reasoning in an attempt to persuade. These approaches can be deliberately misused or accidentally misleading. This module will equip you with the knowledge you need to become a discerning data user and critic through a mix of active learning, seminars and computer workshops. You will develop practical skills to support your engagement with 'evidence' throughout your studies, explore a range of issues in qualitative and quantitative research design, and create a foundation for your future development as a critical researcher.
20 credits - Reporting Institutions
-
This module aims to help students understand how the world works - how the levers of power operate in international, national and local politics and how they can use this information and understanding to hold those in power to account on behalf of readers, viewers and listeners.
20 credits - Lies, Damned Lies and Statistics
-
There's more and more data around us - in the media, used by politicians or governments, generated by users and businesses. Whether you are a data analyst, social researcher, journalist, or simply an informed citizen, understanding how data is used—and sometimes misused—is a crucial skill. In a world increasingly driven by data, the ability to critically interpret and evaluate statistical claims is more essential than ever.
20 credits
This 20-credit module aims to demystify data and help you develop your analytical and critical thinking skills regarding data and statistics used in research, businesses, politics, and the media. Through engaging teaching, active learning and examples from research, politics, and the news media, the module will enable you to develop the knowledge and skills you'll need to understand, analyse, and interpret data with confidence, and tell good from bad data.
The module is comprised of weekly lectures as well as interactive computer workshops and is assessed through a written data communication task and a multiple-choice exam — both designed to reflect the types of assessments commonly used in recruitment and relevant workplace scenarios.
We have two themed routes as part of this course - Journalism, Media and Communication, and Marketing and Consumer Society. We've grouped the modules we recommend choosing for your preferred route. These modules are available to all students. They are only a recommendation to those looking to theme their studies, not a requirement.
Journalism, Media and Communication route:
- Reporting Institutions
-
This module aims to help students understand how the world works - how the levers of power operate in international, national and local politics and how they can use this information and understanding to hold those in power to account on behalf of readers, viewers and listeners.
20 credits
Marketing and Consumer Society themed modules begin in subsequent years.
During your second year, you will build upon the skills and knowledge covered in your first year and learn new digital and research methods.
Example core modules:
- Digital Media and Social Change
- Advancing with Digital Methods
- Social Research Design and Methods
- Digital Storytelling
You’ll also have the opportunity to explore additional interests through optional modules covering topics such as media and consumer culture, media law, feminism, social policy, and the sociology of medicine.
In your third year, you will develop your expertise in the area of digital media that interests you most.
Alongside a dissertation, you will have the option to complete a short placement and study specialised topics such as organised crime, digital identities, protest movements, privilege and digital health.
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we will inform students and take reasonable steps to minimise disruption.
Learning and assessment
Learning
You'll learn through a mix of interactive lectures and seminars, with time for independent study. There is an opportunity to undertake a work placement in the final year of the course.
Our digital media and society degree is unique in bringing together expertise from across ºù«Ӱҵ's Faculty of Social Sciences.
Digital media experts from the School of Sociological Studies, Politics and International Relations, the Information School and the School of Journalism, Media and Communication all contribute to this innovative programme.
This means that you have the opportunity to study digital media developments in relation to a range of fields such as education, marketing and consumer society or journalism.
Assessment
You'll be assessed through a combination of coursework and exams. Coursework may include:
- essays
- policy analysis
- creating websites
- writing blogs
- producing podcasts, vlogs and online zines.
Our assessments ensure that you develop key skills to prepare you for the world of employment after your studies, such as communication, problem solving, critical thinking, digital literacy, group work and independence.
Entry requirements
With Access ºù«Ӱҵ, you could qualify for additional consideration or an alternative offer - find out if you're eligible.
The A Level entry requirements for this course are:
AAB
- A Levels + a fourth Level 3 qualification
- ABB + B in the EPQ
- International Baccalaureate
- 34; 33, with B in the extended essay
- BTEC Extended Diploma
- DDD in a relevant subject
- BTEC Diploma
- DD in a relevant subject + A at A Level
- Scottish Highers
- AAAAB
- Welsh Baccalaureate + 2 A Levels
- B + AA
- Access to HE Diploma
- Award of Access to HE Diploma in a relevant subject, with 45 credits at Level 3, including 36 at Distinction and 9 at Merit
The A Level entry requirements for this course are:
ABB
- A Levels + a fourth Level 3 qualification
- ABB + B in the EPQ
- International Baccalaureate
- 34; 33, with B in the extended essay
- BTEC Extended Diploma
- DDD in a relevant subject
- BTEC Diploma
- DD in a relevant subject + B at A Level
- Scottish Highers
- AAABB
- Welsh Baccalaureate + 2 A Levels
- B + AB
- Access to HE Diploma
- Award of Access to HE Diploma in a relevant subject, with 45 credits at Level 3, including 30 at Distinction and 15 at Merit
You must demonstrate that your English is good enough for you to successfully complete your course. For this course we require: GCSE English Language at grade 4/C; IELTS grade of 6.5 with a minimum of 6.0 in each component; or an alternative acceptable English language qualification
Equivalent English language qualifications
Visa and immigration requirements
Other qualifications | UK and EU/international
If you have any questions about entry requirements, please contact the school/department.
Graduate careers
As a digital media and society graduate you could find yourself working within digital media organisations, agencies or games companies, working in roles such as UX (User Experience Design), usability studies or user research.
Alternatively, you could choose a career in marketing, communications and PR, for example working as a digital media manager or social media account manager for a local or city council, in a museum or theatre, or working for a charitable organisation.
School of Sociological Studies, Politics and International Relations
Our graduates work in a range of sectors including broadcasting, the police service, teaching and social work. They are also employed in local government, the civil service, charity and campaign organisations and market research.
Some have carried out graduate training with national and international companies, and are employed around the world. Many go on to masters courses in sociology and social policy and other areas such as human resources.
You could pursue a career in marketing, communications and PR, or work in museums, theatres or charitable organisations.
School of Sociological Studies, Politics and International Relations
UK undergraduates, Graduate Outcomes Survey 2021-22
National Student Survey 2024
Research Excellence Framework 2021
Five reasons to study at the School of Sociological Studies, Politics and International Relations
- Tackle contemporary challenges - our course is designed to engage with and discuss society’s big challenges and our staff will bring their research expertise to your learning
- Develop your own expertise - our wide range of optional modules means you can develop your own research interests, crafting your degree to match your interests
- Comprehensive support - feel supported throughout your whole University journey and beyond, with a wide range of support available, including academic tutors and dedicated support services
- Diverse and interactive teaching - our mix of teaching formats means you’ll be engaged in a variety of ways throughout your course, helping you to learn in new and innovative ways
- Be career confident - our diverse assessments ensure that you develop the key skills you will need for the world of work. You’ll also have opportunities to build your work experience with placements and other employability opportunities
Our interdisciplinary approach brings sociologists, criminologists, social policy analysts, digital media scholars and social workers together under one roof.
Our staff are experts in their field and work with organisations in the UK and worldwide to address society’s major challenges, and in doing so they bring fresh perspectives to your studies. They'll give you the advice and support you need to excel in your subject.
School staff also play key roles in the Faculty of Social Science's Digital Society Network (DSN), an active group of researchers working on all aspects of digital-society relations. The DSN hosts events and activities to stimulate and support research in this area.
Our courses develop students who are socially aware, with strong analytical skills and a flair for approaching problems in new ways. You'll become skilled at research and bring your own insights to key issues that affect our lives. In your third year, specialist modules allow you to investigate current thinking on a wide range of topics. You'll learn about the latest research from subject experts and explore your ideas in workshop-style sessions.
School of Sociological Studies, Politics and International Relations students are based in the world-class Faculty of Social Sciences building, The Wave. It features state-of-the-art collaborative lecture theatres, study spaces and seminar rooms. Teaching may also be timetabled to take place within other departments or central teaching space. If you want to have a closer look, check out our .
All the University buildings are close together, so it’s easy to get around. The University Sports Centre is just over the road and accommodation, the Information Commons library and the award-winning Students’ Union are all within easy walking distance.
School of Sociological Studies, Politics and International Relations
University rankings
A world top-100 university
QS World University Rankings 2026 (92nd) and Times Higher Education World University Rankings 2025 (98th)
Number one in the Russell Group
National Student Survey 2024 (based on aggregate responses)
92 per cent of our research is rated as world-leading or internationally excellent
Research Excellence Framework 2021
University of the Year and best for Student Life
Whatuni Student Choice Awards 2024
Number one Students' Union in the UK
Whatuni Student Choice Awards 2024, 2023, 2022, 2020, 2019, 2018, 2017
Number one for Students' Union
StudentCrowd 2024 University Awards
A top 20 university targeted by employers
The Graduate Market in 2024, High Fliers report
Student profiles
Fees and funding
Fees
Additional costs
The annual fee for your course includes a number of items in addition to your tuition. If an item or activity is classed as a compulsory element for your course, it will normally be included in your tuition fee. There are also other costs which you may need to consider.
Funding your study
Depending on your circumstances, you may qualify for a bursary, scholarship or loan to help fund your study and enhance your learning experience.
Use our Student Funding Calculator to work out what you’re eligible for.
Placements and study abroad
Placement
Study abroad
Visit
University open days
We host five open days each year, usually in June, July, September, October and November. You can talk to staff and students, tour the campus and see inside the accommodation.
Subject tasters
If you’re considering your post-16 options, our interactive subject tasters are for you. There are a wide range of subjects to choose from and you can attend sessions online or on campus.
Offer holder days
If you've received an offer to study with us, we'll invite you to one of our offer holder days, which take place between February and April. These open days have a strong department focus and give you the chance to really explore student life here, even if you've visited us before.
Campus tours
Our weekly guided tours show you what ºù«Ӱҵ has to offer - both on campus and beyond. You can extend your visit with tours of our city, accommodation or sport facilities.
Apply
The awarding body for this course is the University of ºù«Ӱҵ.
Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read and the .
Any supervisors and research areas listed are indicative and may change before the start of the course.